BIRTH OF THE BOOK TRAILER

The contemporary book business has undergone revolutionary changes—the rise of mega-stores, online bookselling, print-on-demand publishing, and ebooks—to name some examples. Yet, until recently, book marketing remained much as it was in earlier days of publishing. But the Internet and accessible image- and video-making technology promoted innovation, and the book trailer came into being.

Many trailer producers are authors who are turning their creativity to book-related visual forms. The book trailer is a revolutionary, entertaining, and cost-effective replacement for all those tiring, expensive, and—in terms of sales—often futile book signings and tours. Not only is a trailer a compelling way to market your published book, but it can also figure in your pre-publication efforts.


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A book trailer produced by Helping You Get Published freelance editorial services

Now showing . . .

Faded LoveIn Faded Love, Stories by Robert N. Friedland, published 2010, by Libros Libertad—East meets West in a journey through a shifting landscape of love and loss. Love might fade but Faded Love remains vivid long after the reader turns the last page.

Faded Love haunts, it is elegiac~Broadkill Review

Draws in the reader~Gold River Record

 


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Advantages of a book trailer

Book trailerA book trailer (similar to a movie trailer) is a lively and (if you do it yourself) budget-friendly way to show off the best features of your book. And not only that but, via the Internet, a trailer can reach your potential readership all over the world.

Use a book trailer as:

Become your own book trailer producer

If you have a big book marketing budget, then hire a professional to produce your book trailer. But if you just want to get your feet wet with a simple trailer, then you can produce your own. Forty-five seconds to one minute is all the run time a compelling trailer needs, and you can create it with your own photographs or videos and basic video editing software, such as Windows Live Movie Maker (included with most versions of Windows). View examples of simple book trailers . . .


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